The Subscription Winback Modal is a feature designed to help retain customers who attempt to cancel their subscription. It displays a pop-up offer based on the cancellation reason, giving customers an incentive to stay subscribed.

How It Works

1. Set Up Promotions

1. Go to Admin → Marketing → Promotions → Create Promotion.
2. Create a winback promotion for each cancellation reason.
3. Example: Use a code like WINBACK20 to offer $20 off the next order.
4. Set up the promotion rules to align with your cancellation winback strategy.
5. Click Save.

2. Associate Promotions with Cancellation Reasons

1. Go to Admin → Settings → Subscription Cancellation Reasons.
2. Either edit an existing cancellation reason or create a new one.
3. Enter the promotional code in the Winback Dialog Code field.
4. Adjust any additional settings as needed.
5. Click Save.

This links each cancellation reason to a specific promotion so the modal shows the correct offer.

3. Customer Experience

1. When a customer selects a cancellation reason associated with a winback promotion, the modal will appear showing the offer details.
2. If the customer accepts the offer, the promotion is automatically applied to their next subscription order.

Benefits

• Helps retain customers who might otherwise cancel.
• Offers a targeted incentive based on cancellation reasons.
• Promotes higher subscription retention rates.

✅ Tip: Ensure each cancellation reason has a clear, compelling winback offer to maximize the likelihood that customers will stay subscribed.