Photo Guidelines
Types of Images:
- Menu Hero Image
- Product Card Image
- Product Details Page Images
- Landing Page Block Images
Menu Hero Image
Overview: The menu hero image is the first thing customers see when entering the menu. The Menu hero image is a great opportunity to showcase a bold and colorful image that really showcases your products and brand in one image.
Default size:
- Display size: 1440 x 400
- Upload size: 2880 x 800
Note: We always upload images at 2x their display size for best quality
Tips:
- Zoomed out images
- Overhead shots
- Show multiple meals in one shot
Product Card Image
Overview: The product card is the photo that will appear on the menus (sample, main, and subscription), it is the first view of the product customers have when they come to the menu. This is the place to showcase the product itself in a simple way.
Default size:
- Display size: 267 x 200
- Upload size: 534 x 400
Square size:
- Display Size: 267 x 267
- Upload Size: 534 x 534
Note: We always upload images at 2x their display size for best quality
Tips:
- Product card images are rectangular or square in shape and always landscape view
- Shooting dishes overhead with space around the dish is best, this way you can center the dish in the product card
Product Details Images
Overview: The product details page is a great place to go into more details about the product. With descriptions, nutritional info, how to eat, cook, etc., it is also the place to showcase various product images from more zoomed-in angles to environment shots.
Default size:
- Display size: 384 x 384
- Upload size: 768 x 768
Tips:
- Best to upload minimum 2 images, can upload up to 5 images
- Images can be a mixture of a rectangle and square shots
- Use zoomed-in shots and various angles
- Good place to use environment shots
- Good place to use solid background shots
Landing Page Block Images
Overview: Landing pages are great for telling your brand's story and sharing visuals showcasing it. There are various blocks that can be used to tell your story and promote products with visuals and text
Default size:
- Display size: 722 x 532
- Upload size: 1444 x 1064
Tips:
- Lifestyle images, environment images, behind-the-scenes images, cooking images, serving customers images, etc.
- Best to use bright and colorful shots
Note: We always upload images at 2x their display size for best quality
Need more help? Send us an email at support@getprado.com and we'll be happy to assist you!