Events passed to Klaviyo

Order Events

• Order Paid
• Order Fulfilled
• Order Canceled
• Order Refunded
• Order Receipt
• Pickup Order Packed

Subscription Events

• Subscription Renewal Created
• Subscription Renewal - Unavailable Items
• Subscription Renewal Payment Issue
• Subscription Renewal Creation Issue
• Subscription Renewal Set to Skip
• Subscription Canceled

Customer Events

• CustomerCreated
• CustomerCompleteAccountRequest
• PasswordResetRequest
• OrganizationUserCreated
• CustomerReferral
• CustomerReferralReminder
• CustomerReferralRedeemed
• FormSubmitted
• CartAbandoned
• WebsiteSessionStarted
• WebsiteCartCreated

Customer Fields

Subscription Status

List subscriptions associated with customers & the status

• IsPaused
  • IsPaused = True if the customer’s subscription is paused
• Canceled
  • IsCanceled = True if the customer’s subscription has been canceled
• CanceledDate
  • the date the customer canceled their subscription
• CanceledReason
  • the reason the customer canceled their subscription

LastOrderStore

• if they placed an in-store pickup, in-store delivery order, in-store to-go, in-store dine-in, what was the last store they shopped at

FirstTimePrePaidCreditDate

• date of first pre-paid credit purchase

PrePaidCreditRenewalDate

• date of last pre-paid credit purchase after the first one

PrePaidCreditBalance

• balance on pre-paid credit

CustomerGroup

• the customer group(s) the customer is assigned to

Variables to use within Klaviyo emails/texts

Below is the list of variables you can utilize per event Type

Order Events

• {{ event.Type }}
• {{ event.Number }}
• {{ event.ExternalId }}
• {{ event.CustomerId }}
• {{ event.SubscriptionId }}
• {{ event.SubscriptionExternalId }}
• {{ event.SubscriptionNumber }}
• {{ event.SubscriptionName }}
• {{ event.FulfillmentMethod }}
• {{ event.FulfillmentStatus }}
• {{ event.Classification }}
• {{ event.FulfillmentDate }}
• {{ event.DeliveryDate }}
• {{ event.DeliveryAddress1 }}
• {{ event.DeliveryAddress2 }}
• {{ event.DeliveryCity }}
• {{ event.DeliveryState }}
• {{ event.DeliveryZipCode }}
• {{ event.DeliveryBusinessName }}
• {{ event.DeliveryBuildingType }}
• {{ event.DeliveryBuildingAccessCode }}
• {{ event.SendSmsOrderUpdates }}
• {{ event.SubtotalAmount }}
• {{ event.DiscountAmount }}
• {{ event.TaxAmount }}
• {{ event.RecyclingTaxAmount }}
• {{ event.PackagingFee }}
• {{ event.DeliveryFee }}
• {{ event.TipAmount }}
• {{ event.ConvenienceFee }}
• {{ event.TotalAmount }}
• {{ event.RefundedTotalAmount }}
• {{ event.StoreId }}
• {{ event.StoreName }}
• {{ event.InStorePickupTime }}
• {{ event.InStorePickupTimeValue }}
• {{ event.PromotionCode }}
• {{ event.LoyaltyPointsEarned }}
• {{ event.UtmSource }}
• {{ event.UtmCampaign }}
• {{ event.UtmTerm }}
• {{ event.UtmContent }}
• {{ event.TotalIndex }}
• {{ event.ClassificationIndex }}
• {{ event.FulfillmentMethodIndex }}
• {{ event.DirectShippingCarrier }}
• {{ event.DeliveryProviderTrackingNumbers }}
• {{ event.DeliveryProviderTrackingUrls }}
• {{ event.Items }} (will display all items & associated item information - should not be used)
• {{event.Items.[index value].Product Name}} - will display the product name for the specified item index
  • Ex: {{event.Items.0.ProductName}} will show the name of the 1st product in the list
• {{ event.Items.0.ProductId }}
• {{ event.Items.0.ProductVariantId }}
• {{ event.Items.0.OrderedQuantity }}
• {{ event.Items.0.CompedQuantity }}
• {{ event.Items.0.PackedQuantity }}
• {{ event.Items.0.FulfilledQuantity }}
• {{ event.RefundId }}
• {{ event.RefundDate }}
• {{ event.RefundAmount }}
• {{ event.RefundItems }}
• {{ event.Items.0.RefundedQuantity }}
• {{ event.RefundDeposits }}
• {{ event.Items.0.ProductName }}
• {{ event.Items.0.Price }}
• {{ event.Items.0.PriceTotal }}
• {{ event.Items.0.SubtotalAmount }}
• {{ event.Items.0.DiscountAmount }}
• {{ event.Items.0.TaxAmount }}
• {{ event.Items.0.RecyclingTaxAmount }}
• {{ event.Items.0.TotalAmount }}
• {{ event.Items.0.RefundedTotalAmount }}
• {{ event.Payments }} (will display the entire payments object - should not be used)
• {{ event.Payments.0.Tender }}
• {{ event.Payments.0.Method }}
• {{ event.Payments.0.Amount }}
• {{ event.Payments.0.LoyaltyPointsSpent }}
• {{ event.PaidDate }}
• {{ event|lookup:'$value' }}
• {{ event.CommunicationMedium }}(OrderReceiptRequest)
• {{ event.RecipientAddress }} (OrderReceiptRequest)

Subscription Renewal Events

• {{ event.SubscriptionId }}
• {{ event.SubscriptionExternalId }}
• {{ event.SubscriptionName }}
• {{ event.SubscriptionNumber }}
• {{ event.SubscriptionFrequency }}
• {{ event.SubscriptionItems }}
• {{ event.SubscriptionItems.0.ProductId }}
• {{ event.SubscriptionItems.0.ProductName }}
• {{ event.SubscriptionItems.0.ProductVariantId }}
• {{ event.SubscriptionItems.0.ProductVariantName }}
• {{ event.SubscriptionItems.0.OrderedQuantity }}
• {{ event.SubscriptionItems.0.Price }}
• {{ event.SubscriptionItems.0.PriceTotal }}
• {{ event.SubscriptionItems.0.SubtotalAmount }}
• {{ event.SubscriptionItems.0.IsUnavailable }}
• {{ event.SubscriptionItems.0.IsForNextInstanceOnly }}
• {{ event.SubscriptionInstanceId }}
• {{ event.SubscriptionInstanceExternalId }}
• {{ event.FulfillmentDate }}
• {{ event.FulfillmentMethod }}
• {{ event.PaymentMethod }}
• {{ event.PreprocessingError }}
• {{ event.ProcessingError }}
• {{ event.StoreName }}
• {{ event.OrderLockDateTime }}
• {{ event.OrderProcessDateTime }}
• {{ event.DeliveryAddress1 }}
• {{ event.DeliveryAddress2 }}
• {{ event.DeliveryCity }}
• {{ event.DeliveryState }}
• {{ event.DeliveryZipCode }}
• {{ event.DeliveryBusinessName }}
• {{ event.DeliveryBuildingType }}
• {{ event.DeliveryBuildingType }}
• {{ event.DeliveryBuildingAccessCode }}

CartAbandoned

• {{ event.Type }}
• {{ event.ExternalId }}
• {{ event.CustomerId }}
• {{ event.IsSubscription }}
• {{ event.FulfillmentMethod }}
• {{ event.CartStatus }}
• {{ event.CheckoutNextAction }}
• {{ event.FulfillmentDate }}
• {{ event.SubtotalAmount }}
• {{ event.DiscountAmount }}
• {{ event.TaxAmount }}
• {{ event.RecyclingTaxAmount }}
• {{ event.PackagingFee }}
• {{ event.DeliveryFee }}
• {{ event.TipAmount }}
• {{ event.ConvenienceFee }}
• {{ event.TotalAmount }}
• {{ event.StoreId }}
• {{ event.StoreName }}
• {{ event.InStorePickupTime }}
• {{ event.InStorePickupTimeValue }}
• {{ event.PromotionCode }}
• {{ event.UtmSource }}
• {{ event.UtmCampaign }}
• {{ event.UtmTerm }}
• {{ event.UtmContent }}
• {{ event.Items }} (will display all items & associated item information - should not be used)
• {{event.Items.[index value].Product Name}} - will display the product name for the specified item index
  • Ex: {{event.Items.0.ProductName}} will show the name of the 1st product in the list
• {{ event.Items.0.ProductId }}
• {{ event.Items.0.ProductVariantId }}
• {{ event.Items.0.OrderedQuantity }}
• {{ event.Items.0.CompedQuantity }}
• {{ event.Items.0.PackedQuantity }}
• {{ event.Items.0.FulfilledQuantity }}
• {{ event|lookup:'$value' }}

Referral Events

• CustomerReferral
  • {{ event.ReferralCode }}
  • {{ event.ReferralUrl }}
  • {{ event.ReferralMessage }}
  • {{ event.ReferralEmailAddresses.0 }}
• CustomerReferralRedeemed
  • {{ event.ReferralCustomerId }}
  • {{ event.ReferralCustomerEmail }}
  • {{ event.ReferralCustomerFirstName }}
  • {{ event.ReferralCustomerLastName }}
  • {{ event.ReferralCustomerPhoneNumber }}
  • {{ event.ReferalCode }}
  • {{ event.AccountCreditDepositId }}
  • {{ event.AccountCreditDepositAmount }}
• CustomerReferralReminder
  • {{ event.ReferralCode }}
  • {{ event.ReferralUrl }}
  • {{ event.ReferralEmailAddress }}

User Events

• OrganizationUserCreated
  • {{ event.SetPasswordUrl }}
• WebsiteCartCreated
  • {{ event.PageName }}
  • {{ event.SectionName }}
  • {{ event.IsSubscription }}
  • {{ event.Classification }}
  • {{ event.FulfillmentMethod }}
  • {{ event.UtmSource }}
  • {{ event.UtmCampaign }}
• WebsiteSessionStarted
  • {{ event.PageName }}
  • {{ event.IsSubscription }}
  • {{ event.UtmSource }}
  • {{ event.UtmCampaign }}

FormSubmitted

• Form
  • {{ event.Form.TemplateId }}
  • {{ event.Form.SectionId }}
  • {{ event.Form.TemplateType }}
  • {{ event.Form.Template }}
• Fields
  • {{ event.Form.Fields.0.FormId }}
  • {{ event.Form.Fields.0.TemplateId }}
  • {{ event.Form.Fields.0.Template }}
  • {{ event.Form.Fields.0.ListItemId }}
  • {{ event.Form.Fields.0.ListItem }}
  • {{ event.Form.Fields.0.Value }}
  • {{ event.Form.Fields.0.OrganizationId }}
  • {{ event.Form.Fields.0.Type }}
  • {{ event.Form.Fields.0.Organization }}
  • {{ event.Form.Fields.0.Id }}
  • {{ event.Form.Fields.0.CreatedDateUtc }}
  • {{ event.Form.Fields.0.LastModifiedDateUtc }}