Merchants can easily set up a Gift Card Page to offer digital gift cards to customers. This allows your customers to purchase gift cards that can be used on future orders, enhancing your sales and brand engagement.

First step is to configure e-gift card within Square. Read more: How to configure e-gift cards within Square?

Once you have the gift card link, you can add it to your website by following the steps below:

1.  Go to Admin > Online Store
2.  Select Pages > Add Page
   • Page Name: Choose a name for your page, such as "Gift Cards" or "Buy Gift Cards." This name will be displayed as the title on your site’s navigation.
   • URL Address: Customize the URL for your gift card page (e.g., www.yourstore.com/gift-cards). Ensure it is clear and easy to remember for your customers.
   • Page Title: This is the title that will appear on the browser tab when customers visit your Gift Card Page. Example: “Buy Gift Cards for [Your Store Name].”
   • Meta Description: Provide a short description (under 160 characters) of what the page offers. This description appears in search engine results.
     Example: “Purchase digital gift cards for [Your Store Name] and give the perfect gift for any occasion.”
   • Meta Keywords: Include relevant keywords to help your Gift Card Page rank in search engines.
     Example: "gift cards, digital gift cards, buy gift cards, online gift cards, [Your Store Name] gift cards."
3.  Click on Save.
4.  Click on Add Block.
   •  Block Name: Use this option to define a block within the Gift Card Page. Page Block Name is useful when organizing multiple content sections on the page, such as a block for a product description or promotions. 
     Example: "Gift Card Description" or "How It Works."
   • Type set to Image/Content Block: 
5.  Customize Block with texts, text colors, images, background colors. 
6.  Scroll down to CTA Button section to customize button text, and button text color.
7.  In CTA Button section, set URL to your gift card link generated within Square.
8.  Once done, you can go back to the previous page by clicking the top-left arrow button beside Image/Content Block.
9.  Click on Update Page > Publish Page. 

The new page created can be added to either the Header Navigation or Footer Navigation.

Read more: How to add an existing page to the Header Navigation Bar?

Read more: How to add an existing page to the Footer Navigation?