Google Analytics (GA) helps you track user behavior, monitor key events, and optimize your marketing strategies. This guide walks you through integrating Google Analytics with Prado and understanding the events we currently track.

How to Set Up Google Analytics

To integrate Google Analytics with Prado:

1. Navigate to Admin > Settings > Marketing > Integrations.
2. Enter the following required details:
   • Google Analytics Measurement ID
   • Google Tag Manager ID (To find this, log in to your Google Tag Manager account, open a container, and check the top-right corner for an ID starting with GTM-.)
3. Option to Add a Region by entering the details below:
   • Region ID
   • Default Zip Code
4. Click Save to apply the settings.

Entering your Measurement ID and GTM ID in the Integrations page only partially completes the setup.
To fully activate Google Tag Manager, you must also embed the required script snippets in the site’s template settings.

To do this:

1. Complete Google Tag Manager Setup in Admin Classic
   Go to Admin Classic > Marketing > Page Template > Properties > Update Properties
2. Fill in the following fields with the GTM code snippets: 
   Embedded Script Contents – Head Tag
   Embedded Script Contents – Opening Body Tag
   You can find these snippets by logging in to your GTM account, selecting your container, and clicking Install Google Tag Manager
3. Click the Save button

Once both steps are completed (ID entry in Integrations and script insertion in Page Template), your GTM will be fully functional.

Events Currently Tracked in Google Analytics

Prado tracks several user interactions and transactions in Google Analytics. Below is a list of events currently being recorded:

User Actions & Engagement

• signed-up – When a user completes account registration.
• sign_up – When a user initiates the signup process.
• login – When a user logs into their account.
• view_promotion – When a user views a promotional offer.
• select_promotion – When a user selects a promotional offer.
• generate_lead – When a lead is generated from a form submission.
• password-reset-requested – When a user requests a password reset.

Shopping & Cart Activity

• add_to_cart – When a user adds an item to their cart.
• remove_from_cart – When a user removes an item from their cart.
• view_cart – When a user views their cart.
• begin_checkout – When a user starts the checkout process.
• add_payment_info – When a user enters payment details.
• add_shipping_info – When a user enters shipping details.
• select_content – When a user selects a product for more details.
• view-item – When a user views an item page.

Order & Subscription Events

• purchase – When a user completes an order.
• one-time-order – When a one-time order is placed.
• subscription-order – When a subscription order is placed.
• subscribe_from_cart – When a user subscribes to a product from the cart.
• subscribe_from_checkout – When a user subscribes to a product from the checkout.

Location & Delivery Restrictions

• zipcode_outside_range – When a user enters a zip code outside the service area.
• uber_delivery_distance_outside_range – When an Uber delivery request is outside the service area.
• doordash_delivery_distance_outside_range – When a DoorDash delivery request is outside the service area.