Klaviyo is a powerful email marketing and automation platform that helps businesses engage with their customers. By integrating Klaviyo with Prado, you can sync customer events and leverage automated marketing campaigns.

Step-by-Step Guide to Klaviyo Integration

1. Access the Admin Panel and navigate to Admin Classic > IT > Integrations.
2. Click on Add Provider and select Klaviyo.
3. Enter Klaviyo Credentials.
   • Klaviyo Public API Key
   • Klaviyo Private API Key
   • Klaviyo List ID
4. Toggle the "Is Active" button to enable the integration.
5. Once all fields are completed, click Save to apply the changes.
6.  

What Happens After Integration?

Once Klaviyo is successfully integrated, Prado will begin sending customer events to your Klaviyo account. You will see real-time event tracking within Klaviyo, allowing you to trigger email or SMS campaigns based on user actions.

Tracked Events in Klaviyo

The integration includes existing system events and additional events specifically designed for Klaviyo. These can be used to segment users, create personalized messages, and automate workflows.

Additionally, Prado offers trigger-based automation, even if Klaviyo is not connected.

Klaviyo Template Variables

For a list of Klaviyo Template Variables with definitions, visit: Klaviyo Template Variables Guide

Additional Klaviyo Resources

For more information on setting up and using Klaviyo, refer to the following articles:

• Guide to crafting SMS and MMS messages
• How to create an abandoned cart flow