A product bundle refers to a marketing strategy in which several products are offered together as a package deal for a discounted price. The idea behind a product bundle is to create value for the customer by offering them a combination of items at a lower cost than if they were purchased separately.

Product bundles can be used to encourage customers to buy more products than they would otherwise or to promote a particular product by offering it as part of a bundle with other items. For example, you might offer a meal deal that includes a main course, a side dish, and a dessert, or an electronics store might offer a bundle of a laptop, printer, and a carrying case.

Overall, product bundles can be an effective way for businesses to increase sales and attract customers, while also providing added convenience and value to the consumer.

To create a bundle, you will select Create Bundle within Admin > Products 

Within the Bundle, you will be able to assign Bundle Products under the variant section of the product info page.

You will be able to 

• indicate a set price for the bundle within the Pricing section of the product.
• Assign tags and filters to the bundle
• Assign associated products to show on the product description page
• Assign a swap product for the entire bundle (for when the bundle is no longer available)