We’ve enhanced the Home Page dashboard in Admin to provide merchants with essential metrics for monitoring business performance. 

Total Sales: Sum of all order totals placed within the given timeframe.

• Average Order Value (AOV): Total sales divided by the number of orders placed within the time range.
• Total Orders: Number of orders placed within the given time frame.
• New One-time Orders: On-demand orders placed by customers who have never made a one-time order before.
• Returning One-time Orders: On-demand orders placed by customers who have made a one-time order before.
• New Subscription Orders: Subscription creating orders placed within the given time frame.
• Returning Subscription Orders: Subscription renewal orders placed within the given timeframe.
• Skipped Subscriptions: Instances of skipped subscriptions within the given timeframe.
• Paused Subscriptions: Instances of paused subscriptions within the given timeframe.
• Canceled Subscriptions: Subscriptions canceled within the given timeframe.
• Subscription Churn: Number of canceled subscriptions divided by the number of active subscriptions by the end of the given timeframe.

The table defaults to the current week (Sunday - Saturday) and displays weekly values for the past 8 weeks.

• Calculations are based on the order paid date.
• The current week is highlighted and closest to the row titles.
• Change week-over-week is indicated: Positive change is shown in green. Negative change is shown in red.
• The analytics table is exportable for further analysis.